Sales Manager (Business Development)

Who we are:

We are This is Beyond. A fast-moving, fast-thinking, and vibrant B2B events company based in London, we’ve evolved from an ambitious start-up into a global leader in creating innovative, genre-defining trade shows. Our portfolio of events doesn’t just fill a calendar - they reshape industries.

We’re proud to be recognised as thought leaders in luxury travel, not just curating events, but building passionate, purpose-driven communities around them. From reimagining how travel trade connects, to crafting immersive, culture-led platforms, we exist to push the boundaries of what B2B experiences can be.

Today, our portfolio features a mix of revolutionary, category-defining global travel trade shows and we are growing. We’re obsessive about curating the right crowd, because there’s no substitute for great chemistry. Plus, we’re allergic to boring formats. So, expect exclusivity, expect inspiration, expect imaginative, immersive experiences that don’t feel like work! That’s exactly why they’re great for business.

The role:

We’re looking for a commercially minded, entrepreneurial Sales Manager to join our New Shows development team at This is Beyond.

This team exists to explore, validate and build new show concepts from the ground up – testing whether there is a strong enough market, audience and commercial opportunity before a new event is launched.

As Sales Manager, you will own the commercial validation workstream across emerging show ideas. You’ll be responsible for mapping new markets, building high-quality prospect databases, identifying the right buyer and exhibitor segments, developing sales channels, and testing appetite through direct outreach and early-stage commercial conversations.

This is a role for someone who is excited by the blank page: someone who can spot opportunity, structure a market, ask the right questions, build evidence, and help turn early ideas into commercially viable show concepts.

You’ll work closely with the New Shows team, including the Sales Executive, Brand/Marketing team and senior leadership, to assess whether each concept has the depth, demand and revenue potential to become a live This is Beyond show. For concepts that progress to launch, there may be an opportunity for the role to evolve into the commercial lead within the future show team.

What you will do:

• Own the commercial validation workstream for new show concepts, using your industry knowledge, network and sales expertise to assess whether each idea has a clear market opportunity.

• Identify, map and build high-quality prospect universes across relevant luxury travel, hospitality and lifestyle sectors - including potential exhibitors, buyers, sponsors, partners and industry influencers.

• Use your existing relationships and market credibility to open doors quickly, secure early conversations, test appetite and gather meaningful commercial feedback.

• Develop and manage sales channels for emerging show concepts, building qualified pipelines that help prove market depth, revenue potential and audience demand.

• Pitch new concepts to senior decision-makers, tailoring the proposition based on the market, segment and commercial opportunity.

• Use data, insight and direct market feedback to shape recommendations on whether a concept should progress, pivot or be paused.

• Work closely with the Sales Executive to guide outreach, database development, lead qualification, follow-up and pipeline management.

• Build and maintain relationships with key contacts across the luxury travel and hospitality landscape, creating long-term value for both new show concepts and the wider This is Beyond portfolio.

• Identify potential sponsorship, partnership and commercial opportunities that align strategically with each concept.

• Represent This is Beyond in senior industry conversations, meetings and events, both in the UK and internationally.

• Collaborate with Brand, Marketing, Content, Operations and senior leadership to ensure the commercial proposition, audience strategy and event concept are aligned.

• Manage data, pipeline and reporting through CRM systems, ensuring accuracy, visibility and clear commercial evidence for decision-making.

What you will need:

• 5+ years’ experience in luxury travel, hospitality, events or a closely connected commercial sales environment, with at least 2 years at Sales Manager level or equivalent.

• A strong existing network across the high-end travel, hospitality and/or luxury lifestyle industries, with the ability to open relevant doors from day one.

• A proven track record of building commercial pipelines, developing senior relationships and converting opportunities into revenue.

• Strong market knowledge and the ability to quickly understand new sectors, identify commercial potential and assess whether there is enough depth to support a live event.

• Confidence speaking to senior decision-makers, founders, owners, commercial leaders, travel designers, hoteliers, brand partners and industry tastemakers.

• Experience using insight, feedback and sales data to shape commercial strategy and support business decisions.

• A highly proactive, entrepreneurial approach - comfortable working with early-stage ideas, ambiguity and a blank page.

• Excellent relationship-building, pitching, negotiation and presentation skills.

• Strong organisational skills and confidence managing databases, pipelines, forecasts and reporting through CRM systems. Salesforce experience is a plus.

• The ability to manage and guide a Sales Executive, setting direction, sharing best practice and helping elevate performance.

• Strong computer literacy, including email, spreadsheets, calendars, shared drives and CRM systems.

• Willingness to travel internationally and work flexibly, particularly around key industry events, research trips and peak project periods.

Benefits:

Pension, 4-day working week (no working on Friday). Hybrid working (3 days in the office per week), ongoing learning & development, social events & travel opportunities.

This is Beyond is an equal opportunities employer. We are committed to diversity and inclusion. We prohibit discrimination and harassment of any kind based on race, colour, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic.