CRM Marketing Executive
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CRM Marketing Executive
We are This is Beyond. A fast-moving, fast-thinking and vibrant London-based B2B events company. We have grown from an ambitious start-up to a worldwide leader in creating both innovative and ground-breaking B2B events. We are considered thought leaders in the luxury travel industry, making a real impact by defining specific travel genres and building passionate communities around them.
Today our portfolio is made up of both revolutionary and category-smashing global travel trade shows, along with a fast-growing luxury membership club for the who’s who of luxury movers and shakers. We are obsessive about curating just the right crowd because there’s no substitute for great chemistry. Plus, we’re allergic to boring formats. So, expect exclusivity, expect inspiration, expect imaginative, immersive experiences that don’t feel like work! That’s exactly why they’re great for business.
The role:
Reporting to the Head of CRM, your core responsibilities will entail coordinating the company’s custom built Salesforce.com and integrated (Pardot) marketing platform, as well as the online meeting system (Certain) for the global B2B trade events. It is a role very much suited to someone with a passion for data, in the early stages of their career and possessing a genuine passion for CRM systems. A sharp eye for detail, methodical approach and excellent communications skills as well as understanding of project and process management will be critical to success as you will be executing the CRM program on a day-to-day basis including end-to-end production of direct customer communications.
What you will do:
- Support in managing event platform for all This is Beyond travel trade events as well as the output of the meeting system
- Work closely with the CRM Manager to support and enhance both Pardot and Certain (event management platform) and the delivery and execution of all CRM projects
- Work together with internal stakeholders to prepare and execute event phase delivery
- Process all required systems administration tasks quickly and accurately
- Respond quickly to any internal support requests
- Manage Certain and Pardot ad-hoc tickets
- Manage forms, phases and content of the appointments system as well other CRM systems
- Manage CRM calendar of phases and content delivery closely to ensure deadlines are met
- Deal with systems technical issues and liaise with technical support if necessary
What you will need:
- Educated to BA standard or possessing a relevant qualification
- 1-2 years demonstrable experience using a marketing automation tool previously (Pardot is preferable, Marketo, Act-On , etc.)
- To be a truly DATA driven person
- To be passionate about progression and development within the team
- Any Marketing Platform/ Ecommerce/ CRM (Salesforce) or MS Dynamics. Good understanding or willingness to learn an event management platform, e-commerce technology & platforms
- Passion for travel/events industry - essential
Benefits: Pension, Healthcare, ongoing learning & development, social events & potential travel opportunities
Working Pattern: Hybrid - 3 days in the office (Shepherds Bush), 1 day from home & every Friday is non working day as standard
This is Beyond is an equal opportunities employer. We are committed to diversity and inclusion. We prohibit discrimination and harassment of any kind based on race, colour, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic.
- Department
- CRM
- Role
- CRM Marketing Executive
- Locations
- London
- Remote status
- Hybrid Remote
London
Workplace, Culture & Diversity
Corporate culture is essential to allow the organization to differentiate itself. In terms of image on the one hand, it has strengths both internally and externally to consumers. It is indeed a source of cohesion and motivation of employees and it limits conflicts. With customers, it conveys a positive image and can develop a feeling of closeness to the company or even become a criterion of choice.
CRM Marketing Executive
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